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  European Dating Searches Show Growth  
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European Dating Searches Show Growth

Seeing how the preferences of online daters shift from world region to world region can be a revealing experience both through illuminating popular sites and showing the general interest in online dating in a particular region. A recent poll, found here, goes into just such details for Europe, revealing some interesting information about the state of online dating in Europe.

While the United States has seen impressive growth among those interested in online dating sites, Europe is now starting to see some similar growth as well, leading this survey in particular to forecast a 200 percent jump in internet site usage in the next four years. That is an impressive number that is given even further context to these European dating sites and searches most popular with European singles.

Industry heavyweight Match.com is predictably high among the search categories, but so are sites like DatingDirect.com and LoopyLove.com that cater more specifically to the European market. This might lead other online dating sites currently experiencing success in the United States to target other world regions more aggressively to give Match.com a run for world superiority.

One of the more surprising aspects of the survey is the lack of searches done on gay love but the subsequent popularity of searching on Gaydar.co.uk specifically. While that may seem to be a bit of a paradox, the article suggests, and I agree, that brand names have made a significant statement in the European online dater's mind.

News like that is music to an online dating site's ears and could be the bit of information that sends advertising for such sites up in other world regions and reaffirms a commitment to aggressive marketing campaigns in the United States. For online daters, that could mean more aggressive pricing strategies that could benefit daters through lower monthly payments or more attractive long-term purchasing options.

Posted by eDatingCentral.com Mar 6, 2007 1:18 pm


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