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  Dating Services Surprisingly Indestructible  
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Dating Services Surprisingly Indestructible

What's so special about online personals services that they can withstand the everyday struggles of the world? Could it be that unattached singles simply want to find love and will go to any length to get it? In all honesty, the answer isn't as poetic as that. Although it would make for a great Hallmark movie, the reason, or reasons that dating websites seem to stay afloat has more to do with the butterfly effect brought forth by a failing economy.

Stand above ground level and look at the entire picture for a brief moment. You'll immediately see people's homes being foreclosed on, thousands of employees losing jobs, and the rest of the average world working hard to save their money. This penny-pinching means that single people are staying home instead of going out on the town. Instead of dropping a few hundred dollars for a night out at their favorite nightclub, daters think its wiser now to get on their MySpace page to keep in contact with friends or the eHarmony matchmaking site to meet other singles.

The Internet was coined the Information Highway in the early 1990s, and it lives up to its name. While the fiscally responsible may not aim to surf online personals while keeping entertained with their computers, they still do none the less. And however way singles find their way to these internet dating sites, matchmaking services bank on the fact that these inquisitive singles usually sign up for free trials, like what they see, and join as a paid member. This is not only a testament to the effectiveness of advertising, but also to the effectiveness of web personals services. If these sites failed to properly play matchmaker, they wouldn't do as well, especially in a tight economy.

Posted by eDatingCentral.com Feb 10, 2009 1:00 pm


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