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Online Dating Feels Ripples Of Social Networking

Social networking websites like MySpace and Facebook have grown exponentially over the past two to three years, creating a source of competition many traditional online dating sites did not see coming. The effect of social networking on online dating sites was a common theme at the recent online dating services industry conference in Miami.

While some of the online singles services' heavyweights, like Yahoo! Personals and Match.com, have been around much longer than relative newcomer Facebook, for example, the prevailing theme at the conference centered on not only combating the encroaching competition but incorporating it into the online dating world. Some have suggested that allowing online daters to link to MySpace profiles or include Facebook information might turn back the tide.

I give credit to the collective online dating community for looking at the proactive option in combating the staunch competition free social networking websites are providing. Instead of looking for ways to emulate the social networking perspective, it would better position online dating sites to allow for their inclusion in personal profiles while still maintaining the stricter focus on romance that attracts so many users.

The quote in the article the Miami Herald did on the conference at the end that talks about finding a lot of "riffraff" in a social networking site is absolutely true. Because of the wide open nature, free membership and disparate reasons members have for signing up on social networking websites, someone looking strictly for a love connection might be left searching through endless profiles with little success.

If online personals websites can instead allow for some amount of linking to MySpace or Facebook sites to incorporate a user's personality more into the matchmaking process but still keep their dating community closed to those not looking to form a relationship, online singles services can quickly carve out a better existence for themselves by moving with the brisk pace of the Internet instead of remaining a stick in the mud, holding back innovation within themselves.

Posted by eDatingCentral.com Jan 27, 2007 5:42 am


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