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Virtual Dating, Real World Tips

As online dating sites like PerfectMatch.com push the limits of their reach further and further outwards, it comes as no surprise that this dating services website has enlisted the support of BeBetterGuys.com as a sort of reference source men on the site can use to prepare for a first date and get tips on the latest fashion trends. The service is touted as a solution for those needing extra help in converting online romance to a love connection.

Through this press release, PerfectMatch.com see a sense of synergy between hooking up an online dating resource with a real-world lifestyle resource. It remains to be seen what kind of integration is seen between the services, though regular articles, polls and tips are some of the upcoming features.

The move has to be seen as a pretty smart one given that the goal of PerfectMatch.com has long been to create an online connection that eventually leads to a meaningful offline relationship. In keeping with that intent, offering some tips on how to show up to a date looking your best and acting your best can only be seen as a help to the men on the site that have seen online dating as a low-pressure way of meeting single women.

These types of online dating tie-in deals will only increase in the future and their success will largely depend on the relevance the added content has to the core user base simply looking to meet someone through their service. In BeBetterGuys.com, that relevance is served by the logical connection between online connections and real world meetings.

As far as where a next move or tie-in by PerfectMatch.com or one of its competitors varies on the theme that has been established here, only time will tell whether these tie-ins serve as an effective tool to attract extra customers or a little-used diversion that fails in translation.

Posted by eDatingCentral.com Feb 3, 2007 9:50 am


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