Why Do You MySpace?
Few can question the rush of people social networking sites have attracted over the past year or so as the explosion of both MySpace and Facebook have taken the Internet by storm. MySpace got so big in fact that it lured a $500+ million purchased price when News Corp came calling.
That value was built on the backs of teens that have made social networking sites a must-have for the online generation. According to a recently released Pew Internet & American Life Project study, over 50 percent of online teens have an account somewhere and of those 50 percent, 85 percent have created that account on MySpace.
At first glance, you might think that is a bonanza for single young people hunting down new mates and flirting online. However, only 17 percent of those using social network sites claim that flirting is a part of the draw. Communication with friends is the overwhelming reasons chosen by most teens, which should come as no shock.
The reason these sites have gotten so big is the snowball effect they created when early adopters recruited their friends to join. By being able to put your life online for others to come by and see, social networking sites were able to draw a core of people interested in posting pictures, starting blogs and maintaining their own web presence.
However, as friends began to adopt social networking sites along with early adopters, the phenomenon quickly snowballed into being the definitive place to keep track of friends. If every friend you have is online, or at least enough that you see value in keeping track of the site, you're bound to set up your own account and get in on the fun.
Plus, as many teens cited making plans a as a key way they use MySpace or Facebook, perhaps getting in on the party next Saturday helped bring a few on board as well. The teen social scene might be a tough nut to crack, but the lure of easy communication with every friend they have has made these social networking sites full-blown powerhouses.
Posted by eDatingCentral.com Jan 18, 2007 10:41 am
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